Whether it’s entertainment or education, people prefer watching videos and GIFs to reading texts or humor snippets. Similar is in the field of marketing as people are more inclined towards watching videos than reading blog posts of their desired brand. According to HubSpot, 72% of customers rather learn about a product or service using a video than any other way.
In the ever-evolving landscape of digital marketing, video content has emerged as a powerhouse. Here are some strategies to help you succeed in video marketing in 2023.
- Humanize Your Videos
Russell believes that the modern approach to promoting your brand using videos is getting in front of the camera. The current video-based social media apps like Tik Tok, Instagram, and Snapchat have pushed people to adapt to this concept, and small businesses are turning towards it.
He further asserted that while you’re recording a video, you should act and speak like you’re talking to a specific person and that person is in front of you. That way, your videos will appear natural and make more sense to your audience. Not in a way you’re an internet personality and preaching to your followers in general.
- Edit Your Videos Before You Publish
Russell believes there’s always something to fix and learn from your first recording. So before you hit publish, edit that clip many times and cut the unnecessary parts.
According to him, you should bring in at least three improvements to your first video recording. It can be anything from your gestures while you talk, speech, and sound of your voice. Once everything sounds good, then move forward with the process of publishing and marketing.
- Be Real In Your Videos
Now, this one from Russell put us all beginners together. Especially for those who are starting out, it’s alright if you get nervous in your videos. Because it is often evident when you seem nervous and recording is shaky a little bit, videos come out more authentic to people than those that are cropped and stitched.
Nowadays, people tend to support videos that feel natural because they believe in the trustworthiness of such recordings.
- Take Your Phone and Start Recording
You don’t need to rely on a professional camera to shoot your videos. A smartphone with a good camera is ideal for shooting normal recordings during the day or on low-light occasions. These cameras have been continuously improving over the last several years and are capable of recording high-quality videos.
Once videos are created and edited, you can start promoting your content on video-based platforms like Snapchat, Tik Tok, Instagram, etc.
- Add Value to Your Videos
Undoubtedly, videos are a great way to market your business. But if they provide zero value to users in the form of content, all your efforts are in vain. That’s why the fundamental goal of your video marketing should be content creation.
About the same, Russell has shared his views on creating valuable content and sticking to one particular niche even if your brand works in various genres.
- Be The Face of Your Brand
Be the face and voice of your brand. Being the owner of your business, you might want to take the lead and host all your videos on your own. If you think you aren’t comfortable doing so or don’t want to get featured, you can pass this job to someone with great communication skills in your team.
But make sure the host is consistent and stays as the ambassador of your brand for a long time. Otherwise, it’s going to affect the growth of your channel.
- Plan and Shoot in Advance
One of the best things you can do to keep your video marketing channel organized is to plan and shoot your videos in advance. The simple reason behind this stated by Russell is that when the host of your channel leaves your team unexpectedly, you will still have a lot of videos recorded to post on your channel till another host joins you.
So don’t rely on a schedule of one video at a time, have all your content planned and recorded ahead of time.
- Figure Out Tools You Need To Improve Your Videos
You must give a shot at valuable tools and channels that can help you enhance the quality of content and recordings. It also depends on your requirements whether you need an external tool for your channel or not. On this particular subject, Russell points out that it depends on the medium of your channel.
For instance, if you’re targeting YouTube as a medium to promote your videos, you might need minimal tools to create content and recordings. If it’s about Instagram or other social networking sites like Twitter, you may need more tools as per your needs.
- Consistency is the Key
When he was asked the number one key to succeed in video marketing, he pointed out – consistency. He further asserted that the ability to keep producing valuable content for your target audience will ultimately make you stand out and give you the spotlight in the long run.
- SEO will Help You Find Killer Topics
There’s always something hyped across the internet, and your primary job should be finding out what is it? It may seem as easier as a cakewalk, but to actually discover what your audience admires, you need to have your eye on the technical side of marketing.
It comes down to finding trending topics of your niche using keyword tools and then optimizing your videos according to the search traffic on your desired video-based websites.
- Inspire & Reward Your Team For Creative Ideas
It’s not always the job of your host to come up with creative content ideas for your brand. It’s your team that works together to plan, shoot, and organize everything. They might have the ability to come up with inventive content ideas if you allow and inspire them for content creation.
So what Russell has to say is they’re a valuable part of your success, and they deserve to be accredited and acclaimed. It’s your job to make them feel so and reward them for every new breakthrough every time.
Also, make them share and brainstorm ideas with each other to strengthen teamwork.
- Ask for Feedback and Stick to Your Goal
Last but not least, never shy away from asking for feedback on your videos from the audience. This is underestimated, however, you can leverage it and make changes to your videos and keep improving as per feedbacks you receive.
In conclusion, video marketing in 2023 is all about authenticity, value, and consistency. Embrace these strategies, and you’ll be well on your way to building a successful video marketing campaign.
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